Many people have the mistaken assumption that social media websites like Facebook and Twitter automatically affect your search engine ranking. This is a complete myth. In short, SEO and social media may seem similar, but in reality they do not directly affect each other.
If you were to look at it strictly from an SEO point of view, social media marketing would be one of the last things you would look into. The best way to promote your website with SEO is to use SEO to build backlinks. Backlinks are links back to your website from another website, this is why it is so important to optimize your website with relevant keywords and make sure it has great content that will attract viewers.
If you are able to build relationships with your target audience on social media platforms then it is a guaranteed success for your business. People like being social and trust those who they know and interact with on a regular basis. This is why building relationships is so important if you want to achieve success with your SEO campaigns. You should make it your goal to connect with as many followers as possible because people with more followers tend to have a higher page rank than those who have only a few followers. Social media engagement will increase your following numbers and also bring in a targeted audience for your SEO campaigns.
In addition to connecting with your target audience on social media platforms you should also engage in conversations with your followers. When you discuss your business with others, they will begin to recommend you to their friends which will increase your overall SEO ranking. Conversations will also allow you to receive feedback from your target audience which can also be beneficial when it comes to SEO ranking.
You must not ignore the power of social media when attempting to improve your online presence. Social media shares can affect your SEO rankings in a variety of ways depending on how you are using them. It is best to avoid spamming, but you can still use it to help boost your SEO rankings. Social shares are a form of advertising that is open to anyone. This means that anyone can join in on conversations and leave reviews which can benefit you. If search engines give you high rankings for specific keywords, you can even get more social media shares from search engines to help you get to the top.
There are a lot of benefits to the way that you use social media to market your business. The more that you interact with your target audience the more engagement you will receive. Your social media profiles should reflect your company in a positive way so that it appeals to your target audience. In order for your social media to be effective it should be used with articles and content that are interesting to you and that you believe in. You should also keep in mind that SEO is very important if you want to see results from all of your efforts.