What Search Engine Optimization Works?

What is SEO? Search Engine Optimization is the method of enhancing the volume and quality of site visitors to a site or a particular web page by search engines. SEO targets free traffic instead of paid traffic or direct traffic. It aims at improving the ranking of a site in search results of popular search engines like Google, Yahoo!, MSN and Ask. SEO techniques include on-site and off-site optimization. Off-site optimization deals with elements such as meta tags, keyword density, copywriting, headers, keywords extraction and code rewriting that improves the value of the site for the user.


Organic search engine optimization works on natural listings in search engines rather than paid search results. Organic search engine optimization includes a variety of factors including on-page factors such as keyword density, titles and HTML coding, off-page factors such as directory submission, link building and incoming links from authority sites. Organic traffic tends to be a non-paying traffic source. Paid search works on pay-per-click arrangements. This means that paid search can generate substantial organic traffic. While it generates more paid traffic than organic traffic, it does have a payment structure.

One important factor in SEO is how the results page of the search engines are displayed. In Google SEO, the results page is basically the home page of the website. So in order to rank higher in Google, the content needs to be good. It also helps to use keywords in a strategic way so that the right keyword matches are made. For this purpose, it helps to hire services of professionals who specialize in SEO.

In order to rank higher in search query results page (SERP) of major engines, proper SEO needs to be implemented. The major engines work differently. Search engines look for different things while determining the rankings of websites. Sometimes these things contradict each other leading to disputes between SEO firms. To avoid such disagreements, SEO firms need to reach an agreement with the search engine.

In SEO, it is necessary to have high-quality backlinks. This is because the major search engines show the organic results page when a user searches for a word or phrase. So the links from high PageRank websites will definitely improve the search engine ranking of the site.

Another aspect in search engine optimization works is making sure that the website is properly optimized. In many SEO strategies, it is necessary to look at the site’s content, its usability and the relevance of the links coming to the site. If the website has good content, it will definitely have a good SERP ranking. And if the website has relevant links, it will definitely improve its ranking factors.