What is Local SEO? When we speak of Local SEO, we are talking about the practices used to boost the visibility of your website in SERPs. Local SEO assists to ensure that your site is accessible to your local audience. For most businesses, this translates to increased visibility on Google Maps, Bing Local, and other local search services.
With the rise in popularity of Google Maps, Local SEO is an integral part of any online presence. Bright Local uses Google Maps to integrate your brand with the world. The resulting impact is a more organic growth of your business, which makes it easier for customers to find you. With the integration of Google Maps into Bright Local, customers can get directions to all of your business locations in one simple step. You have the ability to provide instant access, which makes your customer acquisition process smoother and simpler than ever.
A key component of a successful local SEO strategy is creating local content. There are several ways to accomplish this goal, including through building links within relevant industry categories. You can also submit articles and press releases to local publications and online news outlets. These efforts will create backlinks pointing back to your site, which will help your search engines understand that your business is located in the area. This helps your business to appear higher in SERPs when customers are searching for a specific term or location.
Another way to optimize your business for local search is to make use of social media. Facebook, Twitter, and LinkedIn are only a few of the social networks available to businesses today. Using these platforms, you can not only share information about your business but connect with your existing customers as well. Many businesses, especially small ones, underestimate the number of potential customers that can be found via social media. Through local search optimization strategies, you can provide the link between your company and your customers so they can easily find you on Facebook and Twitter.
One aspect of a successful SEO strategy includes using relevant keywords in the domain name of your website. The domain name of a website is an important aspect of search engine optimization. Search engines use domain names to generate “more juice” for a keyword phrase. For example, if a customer enters “dining clubs” into a major search engine, the first results displayed are the most relevant. If “dining clubs” were shown as the first result, more people from other states and even countries would be shown. An important aspect of an SEO strategy is making sure that the name of your business is relevant to your customers’ search queries.
Another important aspect of an SEO strategy is creating meta tags and schema markup for the entire website. Meta tags and schema markup are using to provide information about a particular webpage to the search engines. The most common error that small businesses make when it comes to SEO is to not pay attention to these tags and schemas. A business needs to pay attention to the meta description and title of a webpage because these are the keywords that potential customers are going to search for. Without these keywords, it will be very difficult for customers to find your business.
One last important aspect of SEO is creating a good internal linking structure for a website. When possible, a company should build internal pages that link to internal pages within the website in order to increase its SEO rankings. A company can build an internal linking structure with a series of inbound links that lead from a homepage, to meta description, to an about me page and finally to the main body of the website. Building up an internal linking structure is essential for SEO rankings.
In conclusion, creating a successful SEO strategy for a local business can be a challenge. However, by following some simple guidelines for a local business owner can ensure their website’s rankings improve so they can boost traffic and boost profitability. By using specific keywords and creating a relevant linking structure, a business owner can boost their local SEO rankings. SEO is not a one-size-fits-all solution and it cannot be relied upon to boost a business to the top of search engine rankings. However, using proven strategies can help a business gain more visibility and ultimately boost their profits.