The Importance of Digital Offline Marketing
Digital marketing strategy was born with the explosion of technology in the world. If you’re wondering what digital marketing really is then it is marketing delivered primarily through digital platforms. Such platforms as email, social networks, mobile apps, search engines, blogs, or any other digital platform. Or a simpler form. Digital marketing encompasses all of these platforms, and is the basis for building online businesses.
Search engine optimization (SEO) is vital to any company that wants to survive the ever-fierce competition of today’s market place. Search engines like Google, Yahoo, and Bing are a force to be reckoned with. Without SEO, the only way a company could get its foot in the door would be by using traditional marketing methods. SEO is essentially marketing your website, or business, through search engines like Google.
It is vital that your company employs a professional SEO consultant. There are literally hundreds of companies that claim to have the technology and experience to create a good website. Most don’t even have a clue about SEO, let alone what it entails. This is where you need a professional. This is where your digital marketing strategy comes into play.
Digital marketing strategies come in many shapes and sizes. Some of them revolve around traditional channels such as email, newspaper ads, television commercials, radio ads, and billboards. Other digital marketing strategies revolve around non-traditional channels such as social networking, video sharing, and the internet. One thing in common though, is that all of these marketing strategies require metrics to measure performance.
Metrics are the key to making sure that the online marketing that you have in place is effective. When performing an online marketing campaign, you want to see return on investment (ROI). You want to see how the traffic to your website is trending. You want to see which keywords are bringing you the traffic. You want to make sure that you have a well-defined goals, an effective system, and then a digital offline marketing team that are ready to help you achieve your goals.
Digital marketing efforts are measured by many things. For example, how many emails were sent out and which ones were opened? Which web pages were visited and which ones were clicked? Did anyone buy anything? The answer to all of these questions will determine not only the success of your digital marketing efforts, but also how effectively you are communicating with your customers and with other companies that you partner with online.