Social Media Optimization As an Effective Search Engine Marketing Tool
Social media, or more commonly referred to as SM, is a great way of marketing your business online. There are numerous social media sites like, Twitter, Facebook and MySpace that have become very popular over the years. SM is simply the latest trend in search engine optimization (SEO). It is a very important topic on many case studies which never becomes old. The reason is quite simple: social media plays a very crucial role in SEO in more than one manner. It not only helps your SEO efforts but also immensely lucrative.
Let us discuss what exactly social media shares are all about. Social media shares basically refer to likes, dislikes, comments, shares and Retweets. The more people share your content, the more your page ranks go up in search engine result pages (SERPs). You could even get more traffic if you make your content visible to more people via social media shares. This goes a long way in ensuring that your brand gets promoted by search engine spiders. So, how do social media shares help your brand’s SEO?
Social Media Signals Helps Your Brand Name: Without any shadow of a doubt, social media marketing plays a vital role in establishing your brand name, website identity and individual voice. SM is essentially a platform where social signals and opinions are exchanged. These social signals often consist of likes, dislikes, comments and shares. If a page of your brand enjoys a lot of social media signals, then it automatically assumes a position of authority. This authority ensures more people visit the site, and hence, results in higher rankings.
Emotional Response: A well established brand with a good brand image enjoys an emotional response from potential customers. This helps it maintain a healthy ranking in SERPs. However, this does not mean that negative social media impact cannot have an impact on your SEO efforts. Negative posts and comments can prompt negative SEO responses from users and hurt your SEO ranking.
As your online marketing strategy, you should be looking out for the moment when negative SEO affects your brand, as it does. Social media marketing has now evolved into a major marketing tool, where you should constantly be monitoring the trends, analytics and changes in your industry. The best way to ensure that your online marketing effort enhances your SEO ranking is to ensure you keep track of all the changes taking place within your niche and industry.
Social Media Optimization is a tool that ensures that you get the most benefit at the least cost. It improves your reputation and enhances your brand name and reputation among your target audience. SEO is a powerful yet low-cost Internet advertising platform. It enables your target audience to connect with you, share and consume information with the help of social media channels. Therefore, SEO plays a vital role in the success of any online business.