SEO In Social Media
Social Media optimization (SMO) and Search Engine Optimization (SEO) have a lot in common. They are both important for marketing, but are completely different entities. The focus of this article is going to be about social media, SEO, how they work together to provide benefits to your business online. The goal is to increase traffic to your site, thus improving your customer satisfaction and bottom line.
Social SEO refers to the notion that social interaction and networking plays a major role in a site’s search rankings as well as its overall traffic. In short, this means that the keywords you use must be relevant to your audience. This is not a tricky concept-it is actually quite simple once you learn how to do it. Basically, SEO is about optimizing your content on a social media network or on your own site so that it appears higher in search results, thereby increasing your visibility to your audience.
Social media optimization is also known by other terms like social bookmarking, micro blogging, discussion forums, wikis, social networking, or even crowd sourcing. Basically, it is about using keywords that your target audience is more likely to use when searching for the particular information or product(s) you provide. For example, if you are running a blog, using the keywords blog, keyword phrases as well as key/phrase combinations throughout your posts will improve search engine rankings for your targeted keywords. On the flip side, if you are running a social media campaign, then you may wish to post keyword phrases and key/phrase combinations that would better serve the purpose of your content.
In addition to that, social media shares provide you with an opportunity to interact with your audience, answer questions, and engage in conversation. All of these are effective methods of SEO marketing. However, it is important to note that a few factors go into optimizing your social shares. These include:
As previously mentioned, social media shares allow you to create your own personal brand or you may be able to leverage the already established brands that you know to get the attention of your audience. Therefore, it really is crucial that you take the time to create content that your target audience is more likely to find useful and interesting. Of course, if you are looking to capitalize on this medium and increase your web traffic and search rankings, it is also important that you take the time to ensure that your blog postings are rich in quality content. Again, it is essential to remember that as you get more traffic and search rankings, your business will begin to reap the benefits of having a larger fan base and broader reach.
Finally, social media is still relatively new and there are many potential pitfalls. Therefore, it is critical that you learn how to best use this venue to achieve your SEO goals. If you take the time to understand the rules and how they work, you can be sure that your efforts are effective and that you will not face any disappointing results. Just remember that as you begin to incorporate SEO into your social media strategy, it is important that you keep a close eye on your rankings to make sure that they do not fall. After all, no one wants their brand to be ranked lower!