Search Engine Optimization (SEO) is a vital part of any web page or website. Search engine optimization is the act of enhancing the quality and amount of site visitors to a site or a page in search engines. SEO targets unpaid web traffic and not direct traffic from advertisers. It therefore, seeks to achieve organic, “organic” traffic by using a combination of on-page and off-page SEO techniques. In short, SEO aims to make a site easier to find and harder to leave, by fooling search engines into thinking the site is relevant for a query entered.
Keywords play an important role in SEO. You need to think about the keywords that describe your business or website, as well as the keywords that best describe your products or services. If you want to rank highly for a particular search term, you need to use keywords that accurately describe your product or service.
There are several ways in which you can incorporate keywords into your website. There are two main ways, however, that SEO pros like to use. The first method is to insert keywords into titles. This is usually done at the top of the page, between the opening “headline” and the closing “headline”. The second method is to include keywords at the start of each page within the site.
The purpose of this technique is to get the search engine to pick up on the keywords you have chosen. In theory, the search engine will then treat your website or article as if it was directed to that keyword. That in turn means that your page or ad will be seen whenever someone performs a search related to that keyword. So for example, if someone searches for “bathroom furniture”, they may well see your bathroom furniture sales page, as long as it is well-written and targeted towards bath-furniture buyers.
As you can see, there are definite advantages and disadvantages to both methods. Which one you choose really depends on the type of audience you are trying to attract and how search engines like to categorize websites. Also bear in mind that the effectiveness of SEO lies mostly in the initial phase of development. Once a site is well optimized, it can remain so for years to come, even with little maintenance. The longevity of a site depends largely on how much traffic the site gets – and that largely depends on how well you target your keywords. If your keywords aren’t appropriate for the target audience, you will not get many visitors.
Of course, in order for SEO to work effectively, your website needs to be well written. It must be informative, relevant to the topic, and easy to navigate. Keyword rich content can help attract more visitors and potential customers to your site. And that is exactly what an SEO expert SEO consultant can achieve for you.