When most people think of SEO (Search Engine Optimization), they think of building links and increasing your rankings in Google, Yahoo, MSN and other search engines. In reality, it’s much more than that. In fact, there are many different aspects of SEO that can make the difference between getting your website seen by someone searching in your field or simply getting your website blacklisted by the search engines. I’ll go over some important aspects of SEO that include:
SEO Citations: Just like the name says, SEO citations are a way for Google, Yahoo, MSN and other search engines to indicate that your business data is considered legitimate and reliable. By creating the basic business data directories (Google Business, Apple Maps, Bing Places, ) you start to tell Google and other search engines that your company is a real entity. However, not every site will get a high ranking with those three search engines. Therefore, you have to take steps to build organic, or “organic” rankings. This means making sure your site has quality content, and that it is built around the topics and keywords that will be most helpful to your customers.
How do you get good SEO citations? First of all, you need to build links within the directories. These links can be from other sites with the same or similar content as your own, but more importantly, they should come from relevant directories. The reason this is important is that when you build links within directories, you are telling Google, and other search engines, that your site is part of a network. This means that other sites view your site’s content as part of a network, and Google, Yahoo, and MSN are aware of this fact, and will give your site higher rankings based on the content of all sites included in the network.
The second thing you can do to raise your SEO citations is to write more articles. The more content you have available about your niche, the better chance that you will be able to create articles that are helpful to Google and other search engines. When people search for a keyword, they will often search the internet for sites that have good content, which means articles are a major way to get that site ranked higher in local searches. So writing more articles is a simple way to boost your SEO citations.
The third method that I would like to discuss for boosting your SEO citations is to sign up with several quality sites. The reason why this is so helpful is because when you do this, you are telling the search engines that your content is not only informative, but it is also well written and interesting. Therefore, you will receive more backlinks. The more quality sites that you sign up with, the higher your chances of getting higher local search rankings. Therefore, this is another way to boost your SEO citations and help your local businesses move up in the rankings.
So now you know three different methods that you can use to boost your SEO citations and help your business move up in the search engines. If you have an online business, you need to make sure that you get lots of backlinks in order to move up in the rankings. The more quality sites that you link with, the more chance you have of receiving more SEO citations.