How Social Media Optimization Will Effect Your SEO Ranking
Social media optimization (SMO) refers to the way social media activities can increase your website’s organic traffic via natural search results. It s such a hot topic on many case studies which never really gets old. The reasoning is simple: social media IS important for SEO in so many ways.
Let’s face it, almost every social network allows users to share and access multimedia content. For example, Pinterest and Instagram are free platforms with millions of users. Pinterest has recently announced an application for iPhone that allows you to pin pictures from Instagram and pinterest. This means that if you have an Instagram account and a Pinterest account, you can pin any Instagram photo or pinterest image to promote your pinterest or vice versa.
Another big advantage to optimizing your social media efforts is that it allows you to reach your target audience more effectively. You no longer need to pay for advertising to get your brand out to all the corners of the web. By simply using social media sites such as twitter, Facebook, YouTube, etc, you can expose your brand to people who are specifically interested in what you have to offer. So even if you are selling the same t-shirt, you can use social sharing to drive more traffic to your site because your target audience will already be aware of your existence.
A key to social media marketing strategy is to build a targeted list of contacts that are specifically interested in what you sell. You can do this by building out your own fan page on Facebook and Twitter. On every of your social media accounts, you should include a link to your sales page or your main website. By doing this, you are creating a powerful linking factor between all of your sites and your salespage.
To ensure you rank well in search engine rankings, you need to make sure your content is unique and consistent with the theme of your website. This is also important for seo rankings. By creating consistent and relevant content that offers something of value to your readers, you are building rapport and trust. This is extremely valuable for SEO rankings. By engaging and connecting with your readers, your brand becomes more trusted and you will find that search engine optimization for your site is easier than ever.
Social media has revolutionized how brands showcase their products and services online. SEO has become easier with the use of social media marketing strategy. The power of seo in increasing your rankings is undeniable and shouldn’t be underestimated. By implementing SEO and social media, you will see a dramatic increase in your traffic and overall profits.