Content marketing is a proven strategic advertising strategy focused on producing and distributing relevant, useful, and valuable content to draw and maintain a clearly defined audience and, in turn, to drive more effective customer response. Rather than pitching your services or products, you’re providing genuinely helpful content to your customers and prospects to assist them in solving their problems. Content marketing can be done in many ways including through traditional inbound and outbound methods, such as email, SEO articles, blogging, videos, podcasting, etc., as well as through more cutting-edge methods, such as Web 2.0 strategies, social networking, and multimedia marketing. Many businesses have realized the power of content marketing as an effective method of increasing customer loyalty and increasing business profits. The following are the top three advantages of content marketing:
First, content marketing can help your company achieve its SEO objectives. SEO, or search engine optimization, is a term used to describe the process by which different keywords are used to identify a website’s position in a SERP (Search Engine Result Page). In order to get higher rankings, companies will invest in the best practices associated with keyword research and optimization. Content marketing is one important way to ensure that your company is taking advantage of this investment. Search engine optimization demands without content marketing will result in a company that is missing out on potentially lucrative clients.
Second, content marketing can help your SEO strategy. One of the keys to an effective SEO campaign is the ability to identify the right keywords or key phrases to use in your content. For example, a company may choose to optimize its website for the phrases “car care,” “online repair,” or “online car customization.” If it’s unable to incorporate these keywords in its content marketing strategy, then those keywords may not appear within the first few pages of a search engine’s results pages. Keywords play an important role in search engine algorithms, so getting to the top of the rankings involves using them in a strategic manner.
Third, content marketing can boost your company’s digital marketing efforts. In the past, there have been a variety of marketing strategies focused on promoting a company’s website on the web. However, most of those techniques fell short because they weren’t able to achieve the high level of success that businesses desire. Today, many online marketers are turning to social media and other digital channels as a means of increasing their presence in cyberspace. Content marketing can help your business optimize these efforts by providing your company with unique content that is promoted in an original and interesting manner.
Fourth, content marketing can drive quality traffic to a website. Most marketers would agree that in order to increase sales, a company needs to generate visitors to its website. That includes driving traffic from search engines like Google, Bing, Yahoo, and MSN to a site. When a marketer can show a business how to use the power of content marketing, then they will be well on their way to making more money and building their customer base.
Finally, content marketing can boost your company’s search engine rankings. This has always been important, but today, many companies are working to get more links pointing to their websites than competitors. As a result, a higher ranking gives a business more credibility in the eyes of search engines. A higher ranking can lead to more traffic and more sales. Therefore, it is worth investing time and effort into learning a variety of SEO strategies in order to develop and implement an approach that works.