Digital Marketing Strategies

In this article, you’ll learn about four digital marketing strategies. These include Content marketing, Social media, Email marketing, and Display advertising. Learn how to effectively use each for your company. If you don’t know what these terms mean, keep reading to learn more. If you’re unfamiliar, owned media refers to digital assets owned by a brand or business. Owned media includes both on-site and off-site content.

Content marketing

Using content marketing as part of your digital strategy has several benefits. It can increase brand awareness, establish authority, and improve search rankings. Content marketing can also be an effective way to drive traffic to a specific landing page. In order to maximize its benefits, you need to develop an assessment of your content marketing efforts. Here are some tips to get you started:

Consider re-sharing your posts on social media. The more social shares you can get, the more likely potential customers will become familiar with your brand. The same goes for eBooks, where a company can share its most popular articles and create a loyal following. Ebooks are also a great content marketing strategy. A few years ago, GE released a video to promote their new “Squatty-Potty” product. It has since been viewed nearly 40 million times and remains one of the most famous video content marketing examples.

Content marketing is a more indirect method of marketing, taking time to build a following and a loyal customer base. While many digital marketing strategies aim to convert visitors to paying customers right away, content marketing is slower and more likely to yield results. By providing real value to your audience, you can gain more loyal customers, generate more organic traffic, and ultimately save money on marketing. Further, content marketing is often more affordable than traditional advertising, which can lead to lower overall costs

Once you have established your strategy, it’s time to begin planning the distribution of your content. Consider your target audience, the different touchpoints you use to share your brand, and the frequency and timing schedule that will generate the best ROI. Once you’ve defined your brand and your content strategy, you’ll want to plan the distribution of that content digitally. Start with a monthly calendar and then project it out to a year.

Social media marketing

Using social media to connect with customers is a highly effective method of online marketing. The dynamic nature of social media interactions creates a measurable “word-of-mouth” effect. This “positive contagion effect” drives consumer decisions. Furthermore, social media interactions can help brands gauge how many new customers they have gained. In addition, social media marketing can be used to generate measurable “social equity.”

While creating a social media marketing strategy is not difficult, it is imperative that you monitor the metrics that your campaign is generating. By examining these metrics, you can make small adjustments to your strategy to get better results. Additionally, you can share insights with your team and peers. Once you have collected enough data, you can revamp your social media marketing strategy. In addition to tracking the performance of your campaigns, reporting on the metrics helps you share your insights with colleagues and clients.

Using social media to build customer relationships is a great way to build a strong online presence for a small business. With close to three billion people using social media sites, it is essential to be present in these environments. Being consistent with your presence on social media channels will allow your brand to be discovered. In addition to this, your brand can also use social media to drive sales. And with so many people using social media, a business will find that it has a new audience to target.

In addition to leveraging social media to build a brand name, you should be familiar with the industry you’re targeting. Competitive analysis is important to establish social media targets, and can also help you identify opportunities. For example, you may be able to target underserved social networks if your primary competitor isn’t active on them. A social listening tool such as Hootsuite Streams can help you identify competitors and their social media strategies.

Email marketing

The benefits of email marketing are numerous. In addition to being inexpensive, it also allows you to use the same imagery, follow up information, and build a more personal relationship with your audience. Using email to engage and inform your audience increases your ROI and improves your conversion rate. Email marketing can be a powerful tool for a business to grow and thrive in a competitive market. Here are some of the reasons why you should use it.

The primary reason to use email is to create customer loyalty. Building long-term customer relationships through email is essential to growth. Surprise your customers by offering them free software, gift cards, or coupon codes. While email has become a major part of digital marketing strategies, it is no longer enough to simply send out an unpersonalized email to everyone. Today, smart marketers know that the power of email marketing lies in the ability to build relationships with their subscribers.

The frequency and type of email campaigns you use will depend on the time of year and the rhythm of your business. If your business is more active during certain marketing periods (such as Black Friday), you can send out emails every few days or weekly. During slower periods, you can send out fewer but longer promotional emails. Newsletters are another effective option. They can include important business news and feature valuable content and can be sent out on a regular basis. This ensures that your contact with your audience is consistent and relevant.

Another factor to consider when using email as part of your digital marketing strategy is the unsubscribe rate. If your recipients unsubscribe from your emails, this is an indication of a problem with your email segmentation or frequency. The high unsubscribe rate could be the result of a number of reasons, including soft bounces and hard bounces. However, these two metrics may not be related to your email content.

Display advertising

If you are looking for new ways to increase your business’s visibility online, you should consider display advertising as part of your digital marketing strategy. These ads allow you to target your desired audience in many ways. With contextual targeting, you can specify what keywords your prospects use to find the information they are seeking. Demographic targeting allows you to target specific groups of consumers based on their age, gender, language, interests, and location. By using a combination of these criteria, you can reach the perfect audience for your display advertising campaign.

In order to maximize the benefits of display advertising, you must understand its benefits and limitations. Unlike other digital marketing strategies, you must first understand the ROI of your marketing campaign before you can make a decision about how to spend your money. Your display ads should have a clear call to action and a high level of quality. For example, you should have high-quality images and content on your ads, as they will attract the attention of your target audience. This will also help you limit the amount of text you include in the display ad.

Once you know how to measure your ad’s effectiveness, you need to determine what KPIs to track. The best attribution metrics are those that reflect your audience’s lifetime value, so they are tailored to your sales funnel and marketing strategy. In addition to looking for conversion rates, you should also measure the number of impressions your ads have received. This metric will give you a clear picture of how many people have seen your ad and whether they’ve clicked on it.


Using Retargeting as part of your digital marketing strategies is a great way to reach the people who are most likely to buy your products or services. It uses the Google Display Network to reach over 90% of the internet population. These ads are designed to remind previous visitors of what they previously looked at on your website, and encourage them to buy your products and services. There are several different types of retargeting, and each has its own benefits and drawbacks.

Retargeting works well in many cases. For example, if a customer abandons a shopping cart, remarketing can help recover the lost sales. For example, if the customer left the cart before making a payment, remarketing can help remind them that the item is still available and encourage them to complete the purchase. The ads may also remind them of new products. Lastly, retargeting can help you keep your brand’s name in front of your customers so they are likely to purchase.

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