Local search engine optimization (SEO) is a common term used for all types of search engine marketing. This type of marketing, which includes local search engine optimization, enables companies that have websites on the Internet to compete with those that do not have local SEO. A business that does not have local SEO is one that must continually fight to be visible to their local customers. If a business has a website that does not rank high for any of the keywords they are trying to optimize for, they may still be successful, but they are not reaching their audience and potential for increased sales. By understanding what local SEO is and how it can benefit your business, you will find that reaching your audience becomes more likely.
Local search engine marketing is similar to organic SEO in the way that it also is a process impacting the visibility of a site or a page in the search results of a major search engine such as Google or Yahoo. Organic search marketing occurs when a company or an individual webmaster works to optimize their website and its pages for the keywords and key phrases that they wish to draw traffic towards their site. Inorganic search occurs when a business works to optimize their website and its pages without working to market to their local customers. Because they may be able to achieve organic results with organic search results, small businesses that do not wish to work towards organic rankings may want to consider local search engine optimization for their websites.
Organic optimization uses several methods of searching for a keyword and optimizing a website to appear near the top of the results list. Keyword and location-specific keywords are researched, and the related searches from websites with similar content are tracked to ensure that the company or individual is being searched for in these locations. A company may also wish to consider optimizing their webpages for a particular state or city when optimizing for the area. These techniques can prove advantageous when a company wishes to place their products or services closer to the consumers in their local area. A person searching for a local product or service will be more likely to find the company or individual they are looking for if it appears closer to their home.
Bright Local is an SEO company that has been known to help many local businesses achieve high rankings on Google. With this SEO firm, local businesses can have the best of both worlds. Using Google’s local search capabilities, a company can be ranked very high for a local search query and be seen by local consumers who are searching for the same products and services that their company provides. Bright Local’s other tools and features allow local businesses to achieve even greater success with their online presence. These other features include:
Google+ Local is a feature of Google that enables a business or an individual to connect with their local audience using their social media connections, such as their Google+ Business Page and their Google+ Local Page. Google+ Local provides business with easy access to their Google+ connections, allowing them to share information about specials they are running, photos from events, videos from recent events, and more with their customers. Google+ Local pages are not tied to a particular domain name, which makes it easier for local business to manage. By adding and removing these pages as necessary, a business can easily manage their online presence. Bright Local offers SEO consulting for their clients in the form of monthly or annual contract options. An SEO consultant can create a local listing management system for your company and help you to optimize your website for the different local search engines.
The search engines have been shown to provide a higher Return On Investment for small to mid-size local businesses. Smaller companies often do not have the resources to fully utilize all of the available tools and techniques available to them. This allows them to gain higher rankings in the Search Engines and receive more traffic. Bright Local SEO can help your company achieve its business goals by providing a comprehensive strategy that includes content, backlinks, and citations.